The problem with this approach is that if the person you’ve hired is actually just some guy who taught himself Photoshop, you’ll end up wasting time and money. Also, remember that you usually get five to ten concepts this way.

Here is our approach. Our team of artists collaborate and compete for your business. Everyone gets a slice but the winner takes the pot. More artists participating means more unique concepts for us to choose from. We manage the project to ensure the objectives are met and in the end, everyone wins.